Our Brand Story

Born out of a passion for beautiful objects and a love of jewellery, Maviada offers everyday lifestyle luxury to women.


About Us

Maviada is an international luxury jewellery brand based in London, with designs that are inspired by the fantastic colours of  the Mediterranean. The jewellery showcases a sense of understated glamour and playful elegance, while offering versatile, high quality, everyday luxury to women worldwide. Our jewellery consists of precious, semi-precious stones in classic contemporary fresh designs that have been stylishly brought together.

The name Maviada means blue island in Turkish which goes hand in hand with the inspired effect we want out of our pieces. Jewellery that makes you feel good, really good, like vacation good.

Women wear jewellery differently these days. They want something they can just put on in the morning and go about their day in — our jewellery looks fantastic whether you wear it with jeans, a fabulous dress, or a chic suit.


The Designer

The Maviada brand was born out of Eda Elbirlik’s passion for beautiful objects and her love for jewellery. Born in Istanbul, Eda spent her formative years between her native Turkey and the United States. Her father, a Psychiatrist and her mother, an Interior Designer, instilled the importance of the Arts, from an early age. Her parents taught her the significance of attention to detail, the beauty of everyday objects and the appreciation for colour and balance in life. She has an undergraduate double degree in Art History – French, a graduate degree in DDS and a post-doctorate degree in Endodontics (Dentistry). She moved to London in 2009 with her family, studied Jewellery Design at GIA (Gemological Institute of America) and Central Saint Martins in London and founded Maviada in April 2016.

“My inspiration for a Maviada collection comes from many sources, but mainly, my summer holidays on the Aegean coast in Turkey. The blue green turquoise sea waters of the Mediterranean were, and continue to be, a calming influence on me and help me balance my life accordingly. From the soothing colours of the sea, the silver green hues of the olive trees, the bright, multi-coloured glow of the ceramic tiles — they all add to and influence my design concepts for each collection.

“I can start with a basic idea, or with my vision for our ideal client; a woman who is discerning, knows who she is, and what she wants. She wants contemporary, fresh design, one that mimics her modern dynamic style, while fitting into her ever so busy lifestyle.”

“We look at the current and past direction of trends in every sector — fashion, architecture, design, nature, really everything around us, and try to apply them to create a classical, discreet elegance, in our pieces. Stylish jewellery suited for all-day, everyday wear, and most importantly, jewellery that can show a woman’s individuality.”


At Maviada we aim to have the finest collection of ethically sourced gems you will find anywhere. We know where they come from and the conditions of the cutting factories. We are constantly striving for the best quality stones and making sure our sources adhere to humane work conditions that not only benefit the mining artisan communities from which they are sourced but that also consider the impact on the environment.

Our 18k Vermeil Collection, with our richly hued coloured gemstones, are entirely handmade which we think is a very good ethical choice, to save our environment. Not to be confused with faux stones, these gems have all the gemological properties of mined stones, but none of the ethical and environmental implications. We are seeing that this is becoming more and more important, especially to the younger generation. Our 18k Solid gold Collection, uses natural stones of the highest quality. Both Collections are ethically sourced form reliable environmentally focused gemstones businesses.

The personal vision behind each jewel is thought out, hand-drawn on paper, and then adjusted to what works. Once the design is right, each piece is hand-finished, giving it a characteristic human touch and exhibiting the centuries old craftsmanship that gives our pieces a unique emotional value. You know that the workmanship on these pieces has been passed down from generation to generation in our workshops. We are not a mass produced jewellery brand. We always want to give our clients that special personal touch.

All our jewellery is hallmarked in the UK at the Assay Office, fulfilling the requirements established by the Law on Precious Metals. This is a guarantee to our clients of the purity and quality of the metals used.


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