The Maviada brand was born out of Eda Elbirlik’s passion for beautiful objects and her love for jewellery. Born in Istanbul, Eda spent her formative years between her native Turkey and the United States. Her father, a Psychiatrist and her mother, an Interior Designer, instilled the importance of the Arts, from an early age. Her parents taught her the significance of attention to detail, the beauty of everyday objects and the appreciation for colour and balance in life. She has an undergraduate double degree in Art History – French, a graduate degree in DDS and a post-doctorate degree in Endodontics (Dentistry). She moved to London in 2009 with her family, studied Jewellery Design at GIA (Gemological Institute of America) and Central Saint Martins in London and founded Maviada in April 2016.
“My inspiration for a Maviada collection comes from many sources, but mainly, my summer holidays on the Aegean coast in Turkey. The blue green turquoise sea waters of the Mediterranean were, and continue to be, a calming influence on me and help me balance my life accordingly. From the soothing colours of the sea, the silver green hues of the olive trees, the bright, multi-coloured glow of the ceramic tiles — they all add to and influence my design concepts for each collection.
“I can start with a basic idea, or with my vision for our ideal client; a woman who is discerning, knows who she is, and what she wants. She wants contemporary, fresh design, one that mimics her modern dynamic style, while fitting into her ever so busy lifestyle.”
“We look at the current and past direction of trends in every sector — fashion, architecture, design, nature, really everything around us, and try to apply them to create a classical, discreet elegance, in our pieces. Stylish jewellery suited for all-day, everyday wear, and most importantly, jewellery that can show a woman’s individuality.”