Our Brand Story
Born out of a passion for decorative objects and a love of jewellery, Maviada offers beautiful jewellery to women worldwide.
DISCOVER OUR STORY
About Us
Maviada is an international luxury Fine & Contemporary jewellery brand based in London, with designs that are inspired by the colours of the Mediterranean. The jewellery showcases a sense of understated glamour and playful elegance, while offering versatile, high quality, everyday luxury to women worldwide. Our jewellery is created from precious metals, gemstones, pearls, diamonds that are sourced internationally and cut to our own specifications.
The name Maviada means blue island in Turkish which goes hand in hand with the inspired effect we want out of our pieces. Jewellery that makes you feel good, really good, like vacation good: happy, carefree, relaxed and of course, high glamour and sophistication, with a touch of playfulness.
Our Collections are easily wearable from day to night and created with the vision to be part of your daily ritual. Women wear jewellery differently these days – They want something they can just put on in the morning and go about their day in — our jewellery looks fantastic whether you wear it with jeans, a fabulous dress, or a chic suit.
The Designer
The Maviada brand was born out of Eda Elbirlik’s passion for beautiful objects and her love for jewellery. Born in Istanbul, Eda spent her formative years between her native Turkey and the United States. Her father, a Psychiatrist and her mother, an Interior Designer, instilled the importance of the Arts, from an early age. Her parents taught her the significance of attention to detail, the beauty of everyday objects and the appreciation for colour and balance in life. She has an undergraduate double degree in Art History – French, a graduate degree in DDS and a post-doctorate degree in Endodontics (Dentistry). She moved to London in 2009 with her family, studied Jewellery Design at GIA (Gemological Institute of America) and Central Saint Martins in London and founded Maviada in April 2016.
“I want to make women feel beautiful, sophisticated and offer clean designs…”
“My inspiration for a Maviada collection comes from many sources, but mainly, my summer holidays on the Aegean coast in Turkey. The blue green turquoise sea waters of the Mediterranean were, and continue to be, a calming influence on me and help me balance my life accordingly. From the soothing colours of the sea, the silver green hues of the olive trees, the bright, multi-coloured glow of the ceramic tiles — they all add to and influence my design concepts for each collection.
“I can start with a basic idea, or with my vision for our ideal client; a woman who is discerning, knows who she is, and what she wants. She wants contemporary, fresh design, one that mimics her modern dynamic style, while fitting into her ever so busy lifestyle.”
“We look at the current and past direction of trends in every sector — fashion, architecture, design, nature, really everything around us, and try to apply them to create a classical, discreet elegance, in our pieces. Stylish jewellery suited for all-day, everyday wear, and most importantly, jewellery that can show a woman’s individuality.”
Provenance
At Maviada we aim to have the finest collection of ethically sourced gems you will find anywhere. We know where they come from and the conditions of the cutting factories. We are constantly striving for the best quality stones and making sure our sources adhere to humane work conditions that not only benefit the mining artisan communities from which they are sourced but that also consider the impact on the environment.
Our 18k Vermeil Collection, with our richly hued coloured gemstones, are entirely handmade which we think is a very good ethical choice, to save our environment. Not to be confused with faux stones, these gems have all the gemological properties of mined stones, but none of the ethical and environmental implications. We are seeing that this is becoming more and more important, especially to the younger generation. Our 18k Solid gold Collection, uses natural stones of the highest quality. Both Collections are ethically sourced form reliable environmentally focused gemstones businesses.
The personal vision behind each jewel is thought out, hand-drawn on paper, and then adjusted to what works. Once the design is right, each piece is hand-finished, giving it a characteristic human touch and exhibiting the centuries old craftsmanship that gives our pieces a unique emotional value. You know that the workmanship on these pieces has been passed down from generation to generation in our workshops. We are not a mass produced jewellery brand. We always want to give our clients that special personal touch.
All our jewellery is hallmarked in the UK at the Assay Office, fulfilling the requirements established by the Law on Precious Metals. This is a guarantee to our clients of the purity and quality of the metals used.
“We look at the current and past direction of trends in every sector — fashion, architecture, design, nature, really everything around us, and try to apply them to create a classical, discreet elegance, in our pieces. Stylish jewellery suited for all-day, everyday wear, and most importantly, jewellery that can show a woman’s individuality.”
Message from the Founder
Founder, Creative Director and CEO, MAVIADA, Eda Elbirlik, designs from her influences surrounding her Mediterranean background.
“I design contemporary classic elegant pieces for women like me who love colour and playful fine jewellery. After a certain age, one deserves gorgeous jewellery pieces that go beyond the trends and fads. I do hope you love our beautiful jewellery as much as we love designing them for you.”
